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July 04, 2021
As a conscious beauty brand it's important to us that we are sourcing the materials we use responsibly and that we aren't creating gratuitous packaging waste.
We've been working hard to minimise our use of plastics and non-recyclable materials. We've all seen the dire consequences of over-production of plastic combined with a throwaway culture - the results aren't pretty and have led to a global crisis where the fragile ecology of our planet is concerned. The cosmetics industry has had a major part to play in the creation of plastic waste and we don't want to add to that. It's time for a wholesale change in approach and one that prioritises the wellbeing of our planet. It's what sustains us, after all.
Microplastics are one grim consequence of our over-reliance on disposable packaging... and they are EVERYWHERE. Did you know that vinyl product labels, often chosen for their resilience and because they don't degrade on contact with oil and water, turn into microplastics? They break down into ever smaller pieces of plastic that never go away. At the time of writing around 300 million tonnes of plastic waste are being created each year - that's the equivalent weight of the entire human population every single year. A huge proportion of this is dumped into the ocean where is is ingested by fish, turtles, seabirds and sea-dwelling mammals. It has a devastating impact on marine ecology.
We desperately want to avoid contributing to this massive problem so we've sourced new plastic-free labels that are made from biodegradable paper and sugarcane. They are biodegradable and can be composted in a domestic composting bin. As a bonus, they feel really luxurious in the hand! They have a life of around two years, which is perfect for our products. We don't need (or want!) our labels to be floating in the ocean in hundreds of years' time - the thought of that is horrifying but it's a cast iron reality, where many product labels are concerned. Two years will cover the shelf life of many of our products and we're really happy to have taken this additional step towards sustainability.
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